I’ve never worn or bought anything from Tory Burch before — I don’t usually go for overly logo-ed designer accessories. But I was in need of a simple pair of patent flats in a neutral color for summer and these fit the bill, so I took a chance and ordered them online. (I am an avid online shopper — nothing is better than having things delivered directly to your door!

The shoes are just what I expected. But the way they were packaged really impressed me:

• a shipping box that fits the product perfectly
• a great first impression: beautiful shiny orange over wrap, gold embossed sticker, receipts and return stickers neatly folded into a customized envelope, and a note from the designer

• colorful box with thick elastic closure

• unexpected and oh so fun box interior
• neatly folded tissue to protect the product

Design is in the details. Keepers for sure!